1. |
Did you get a pay rise last year?
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Number of participants: 332
201 (60.5%): yes
131 (39.5%): no
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2. |
How often do you use the product XY?
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Number of participants: 291
113 (38.8%): daily
97 (33.3%): weekly
47 (16.2%): monthly
9 (3.1%): yearly
25 (8.6%): never
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3. |
Which cities have you already visited?
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Number of participants: 267
161 (60.3%): New York
119 (44.6%): Paris
92 (34.5%): London
43 (16.1%): Hong Kong
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4. |
Please rank the following brands according to sympathy:
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1 = most likable, 5 = most dislikable |
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Number of participants: 264
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5. |
...or let your participants decide between two poles...
What is more important to you?
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Number of participants: 281
0 = leisure 100 = money
Arithmetic average: 56.60
Mean absolute deviation: 23.43
Standard deviation: 28.47
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6. |
What is more important to you?
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Number of participants: 253
left |
1. column (1) | 2. column (2) | 3. column (3) | 4. column (4) | 5. column (5) | 6. column (6) | 7. column (7) |
right |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
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Ø |
± |
rest |
56x |
24.67 |
23x |
10.13 |
38x |
16.74 |
46x |
20.26 |
21x |
9.25 |
16x |
7.05 |
27x |
11.89 |
sport |
3.48 |
2.00 |
family |
36x |
18.00 |
24x |
12.00 |
41x |
20.50 |
42x |
21.00 |
26x |
13.00 |
17x |
8.50 |
14x |
7.00 |
career |
3.53 |
1.79 |
leisure |
14x |
7.29 |
21x |
10.94 |
21x |
10.94 |
55x |
28.65 |
34x |
17.71 |
17x |
8.85 |
30x |
15.63 |
money |
4.28 |
1.76 |
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7. |
How satisfied are you with the following items?
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Number of participants: 179
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8. |
How satisfied are you with the following items and how important are they to you?
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Number of participants: 175
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unsatisfied (1) | -- (2) | - (3) | + (4) | ++ (5) | very satisfied (6) |
can't say (0) |
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∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % | ∑ | % |
∑ |
Ø |
± |
w |
price |
21x |
14.69 |
19x |
13.29 |
15x |
10.49 |
27x |
18.88 |
14x |
9.79 |
26x |
18.18 |
21x |
3.59 |
1.77 |
59% |
quality |
14x |
10.85 |
12x |
9.30 |
12x |
9.30 |
22x |
17.05 |
33x |
25.58 |
20x |
15.50 |
16x |
3.96 |
1.63 |
51% |
documentation |
11x |
9.17 |
14x |
11.67 |
20x |
16.67 |
22x |
18.33 |
17x |
14.17 |
19x |
15.83 |
17x |
3.75 |
1.60 |
48% |
customer service |
13x |
11.11 |
11x |
9.40 |
17x |
14.53 |
18x |
15.38 |
21x |
17.95 |
19x |
16.24 |
18x |
3.81 |
1.66 |
49% |
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9. |
On which days do you use following products:
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Number of participants: 160
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10. |
How many hours per day do you use following products:
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Number of participants: 81
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